Blog Posts by Matt Langlois

Youth Sport Marketing has Changed

March 14th, 2017

Tweet It’s almost 2017 and the landscape of youth sport growth, development, and outreach has changed since millennials (most of you reading this) began playing sports.  There’s a new businesslike feel surrounding club expansion and outreach that reflects both a boom in youth sports and companies realizing the exposure potential.  Understanding the role marketing plays […]

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Youth Sports Trends That May Affect Your Club

February 28th, 2017

Tweet Love sports stats?  How about some recent statistics that may have a bearing on what you can expect for your program in upcoming years?  Here are some rather interesting, shocking, or (at least for me) unexpected facts about youth sports that may guide how you run things in the future.Youth Participation in sports dropped […]

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Creating a not-for-profit youth sports organization

February 16th, 2017

Tweet There may a be a number of reasons you want to start your own not-for-profit youth organization.  Maybe there aren’t enough clubs in your area to service the number of local kids.  Perhaps the existing organizations are insufficient in quality and the community wants other options.  Or it’s just your love of sports and […]

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Club Growth Through Community Engagement

November 30th, 2016

Tweet Try to compare for a second the emotional response you feel to a local car dealership compared to a local little league baseball club. What differences do you immediately notice? Why do you think this is? Chances are you have a bit more respect and appreciation for the little league. You probably believe that […]

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The do’s and don’ts of handling public online complaints

November 3rd, 2016

Tweet Expanding your association’s reach into the online world has been a huge success! You’ve been able to easily communicate all important information to players, parents, and anyone else involved in your child’s sports club. The teams have seen growth, you’ve created a stronger brand, and sponsors have been lining up to be promoted across […]

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3 Sponsorship Request Templates for Youth Sports

September 29th, 2016

Tweet In my last post I outlined not only why sponsorship is important, but where to look and how to ask.  I wanted to dive a little deeper into the “how” portion by leaving you with some example templates you can use for emailing local businesses.  Feel free to take these as they are, tailor […]

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Matt Langlois

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