A common question we’ve been hearing on the support phones these days is “How can people find my site using search engines like Google and Yahoo!?”
While search is sophisticated and continually evolving, there are some basic principles and rules of thumb that can make SEO more understandable.
There are two main tracts to SEO, (1) Off site Optimization and (2) On site Optimization. Off site Optimization is all about the promotion of your web pages with the focused objective of getting strong websites to link to you (Backlinks). On site Optimization is all about the on-page elements that are needed to effectively communicate to the search engines what the page is all about. This is accomplished through such items as page titles, page descriptions, meta tags and dozens more customizations designed to make each page unique, targeted and highly relevant.
Below, I’ve put together a few tips and tricks to improving the chances of being found through search. (please note that this is by no means a comprehensive list, rather a few guiding principles that can be accomplished quickly and without too much knowledge of coding and other stuff I usually let the development team worry about).
- Find other websites who will link to your TeamPage. If you are part of a league or club (and they’re not already using TeamPages) ask them to link to your team website. Keep in mind that the more popular the site that links to you, the more it’ll help you climb to the first page of Google.
- Buy a domain with your team name and sport in it. A great example I saw recently was South Jersey Elite Baseball, be sure to check them out! The more relevant your domain, the higher you’ll rank when people are searching for you specifically. Not interested in buying a domain? Be sure to create a free sub-domain with TeamPages which can be done in your TeamPage Settings area.
- Page title, keywords and description. After selecting your domain, be sure to give your page a title as this is always one of the first things Google will look at. Be sure to make it relevant to what you believe people will be searching. Keywords and description only help in this area and offer a chance to expand on your title.
- Create additional pages about your team (mission statement, coach bios, about us). These pages are often rich with keywords about your team and other terms people may be searching for. Plus, it just gives more pages for Google to crawl and index.
- Open up your TeamPage privacy settings. While we at TeamPages understand the reasons for protecting your team’s privacy, having a closed off website will not make it easy for people to find it. The more areas that you password protect, the less content Google can search.
If you have any questions about any of these points or, if you’d like to learn more about getting your TeamPage found on Google, please post your questions below. If there’s enough interest, I’d certainly be open to delving deeper into this topic with another post or a live webinar.