In my last post I outlined not only why sponsorship is important, but where to look and how to ask. I wanted to dive a little deeper into the “how” portion by leaving you with some example templates you can use for emailing local businesses. Feel free to take these as they are, tailor them to match your own club, or use them as a rough script when you discuss this verbally.
#1 – The Marketing Approach
I am hoping to reach the person responsible for marketing and community outreach. I am the [title] for [my organization], and am approaching you with an inexpensive opportunity to reach a large amount of families in your target geographic and demographic market.
In case you’re not yet familiar with [my organization], we have a website that boasts [# visitors/month] and a regular mailing list of [# subscribers]. As part of all our sponsorship packages, we would proudly display your business’s logo and provide a link to your website that families can click through. Finally, our Facebook page has [# likes], most of which are people in the [local] area, and we have volunteers dedicated to maintaining professional engagement with all of our fans.
[Contact first name], if you’d like to talk a little more about how you can affordably advertise with us, phone/email me back and I’ll be happy to chat with you.
#2 – The Goodwill Approach
I am hoping to reach the person responsible for marketing and community outreach. I am the [title] for [my organization]. You may be aware that we play at [arena] fairly regularly throughout the [season]. I wanted to reach out to you with an opportunity to help support local youth in the area while at the same time expanding your company’s exposure.
By choosing one of our support packages, [company] will be displayed at all of our games and on our website. The community will know that you are heavily vested in helping further the youth to build a sense of companionship and keep them on a clear path to success. With youth sports playing such an important role in childhood development, you will be able to show this town what you are really about!
Parents will also receive a list of our sponsors in our newsletters and you will be thanked at our board meetings and award ceremonies.
If you’d like to take this opportunity to not only help our youth play the great game of [sport] but also gain some exposure with those involved in the club, phone/email me back and I’ll be happy to chat with you.
#3 – The Middle Ground
I am hoping to reach the person responsible for marketing and community outreach. I am the [title] for [my organization] and I want to share an opportunity with you to affordably show your community what the company stands for.
We at [organization] are reaching out to local businesses to sponsor us for this upcoming year. Compared to pricey radio ads and billboards, for only [$X] we will display your company at all our [# registrants] players’ games, events, and meetings, as well as display your company on our website which boasts [# visitors/month].
Unlike typical advertising, people won’t tune out your company when they know you are helping support their children and instead your company will be welcomed by the community at large. Additionally, you will truly be making the dreams come true for some children by allowing them to play the game and foster both social and technical skills necessary to be successful. You may be familiar with some of our other local sponsors, [X], [Y], and [Z], who have been gaining exposure with us season after season.
Give me a call at [phone number] or visit our website and check out the sponsorship form to be part of our sponsorship roster this year!
We hope you found these templates helpful in attracting sponsors to support your league, club, or team. Let us know in the comments if you have any questions!