5 Steps to Guarantee a Successful League Website Launch


If you want to guarantee a successful website launch for your youth sports league, there are several important things you’ll need to take into consideration.  And whether you feel confident to do it yourself, or enlist the services of a company that specializes in this field, the basics behind a successful website launch remain the same. Let’s take a closer look at some of the steps involved.

1. Be direct in regards to your marketing campaign.

Don’t make the mistake of staying passive while simply expecting readers to miraculously find your website and get interested in your league. Yes, search engines are important and some will find you through searches if your website is optimized correctly. However, reaching out directly is just as important, if not more so. Make sure your website launch goes smoothly by filling your site with engaging content first so that your visitors will have plenty of information to enjoy.

2. Post quality content and write for people.

Make sure you’re set up to provide regularly updated, high-quality content on your website to ensure that search engines and readers alike see it as an authority. However, also recognize that you need to be writing for people first and search engines second. While it’s definitely important to include relevant keywords as part of your content in order to see to it that your posts are recognized as important by the search engines, it’s also imperative that you understand search engines are getting smarter as far as how they evaluate content. When in doubt, consider hiring a writer or content production company that specializes in producing youth league content to help you.

3. Understand the ins and outs of web analytics.

Get to understand some of the free analytical tools that providers like Google offer in order to help people stay on top of the health and reach of their websites. Learn to analyze your website traffic, visitor demographics, and average user time spent on your site, to name just a few vital pieces of data. This is the first step toward making any needed adjustments for the enhancement of your average user’s experience, and will help you build on a successful website launch from the get-go.

4. Utilize social media.

Help spread the word about the launch of your website by making sure your related social networking accounts are set up in advance. Then make sure you leverage them to help spread the word in regards to your new website. Offer readers some special incentive to visit your page or sign up for your mailing list, such as free merchandise, coupons, discounts, and more.

5. Consider league management software.

Last but definitely not least, you might want to consider looking into your options as far as baseball league software or football league software as an option when it comes to managing registrations, current rosters and more, right from the beginning.  Not only is it sure to help you successfully launch your youth league website, but it will help keep it growing into the future as well.

Interested in league management software? Start a 30 day free trial with TeamPages today!

Derek Story

About This Author

Derek grew up playing almost every sport under the sun; from baseball to football to triathlons and marathons, he did it all. Since then he's found himself coaching little league baseball, playing soccer for a local club and working here at TeamPages as a sales manager. Derek often writes for the TeamPages blog when it comes to tutorials, FAQ's and product updates.

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